Thinking about taking Celexa for depression or some other problem?
Before Celexa (the brand name for citalopram) burst onto the U.S. drug market in the fall of 1998, hundreds of doctors were paid $500 each to prescribe Celexa to their depressed patients.
I wonder if your doctor was paid to promote Celexa? You might want to ask.
I’m talking about cold, hard cash, not the mountain of free gifts doctors usually receive as bribes for prescribing certain medications.
It’s no secret that drug companies spend more on marketing than they do on research and development.
Overall, antidepressants somewhat relieve the symptoms of about two-thirds of the people who take them, as long as they’re not severely depressed.
In fact, every ‘breakthrough’ drug treatment for depression, from cocaine in the 19th century, to opium in the first half of the 20th century, all the way to Celexa today, offers the same approximate level of effectiveness.
Psychiatrists gushed about opium and cocaine the same way they gush about Celexa today.
These days, however, prescriptions for antidepressants come mostly from general practitioners (family doctors) rather than psychiatrists.
Drug companies, well aware of this fact, spend 90% of their marketing budget on family doctors.
In addition to the constant flow of gifts and ‘clinical sidebars’ (which literally means to provide the doctor with a free lunch!) – drug reps also supply most of the information that doctors receive about prescription drugs.
In the trade, this is referred to as ‘detailing‘.
For all the ‘detailing’ done by Celexa drug reps, just as much ‘counter-detailing’ occurs by the competing drug reps.
The main counter-claim about Celexa, that it’s no more effective that a placebo, is generally discounted by doctors since studies have shown placebo often times equals the effectiveness of any antidepressant on the market.
In addition to reading about Celexa, it’s also important to understand theunderlying causes that would lead someone to such a painful place.
I almost feel guilty because my life has become so enjoyable and so easy. Especially since I remember how miserable I used to be.
Basically it comes down to making one slight shift in what you do everyday, and you can watch in amazement as your life slowly begins to start working out in almost every way.
It’s such an important change that I’ve written a complete e-book about it. And I’d like to give you a copy for free. All you have to do is write your first name and primary email address into the space below, and you’ll be receiving a link to download the e-book right away.